By Madison Ave of Melrose

#wearusanywhere #bymadisonaveofmelrose

Style in 2017 @bymadisonaveofmelrose

Katie Murphy

We have all noticed that the fashion industry has changed, and the way in which we consume fashion has also changed. Instead of seeing something in a magazine, or indulging in inspiration from Vogue, girls are now more often than not drawing their #styleinspo from Instagram. At Madison Ave, we have focused on creating a captivating Instagram that showcases our inventory and unique styling ideas.

For daily posts follow

@madisonaveofmelrose & @bymadisonaveofmelrose

Our recent photoshoot was our biggest style showcase yet, proudly titled

Suburban Store City Chic.


Madison Ave of Melrose invaded our friend’s restaurant, Restaurant dante, on June 11th, with eight models, 4 cars and over $100,000 worth of inventory. We wanted to create a Summer LookBook featuring City Chic outfits perfect for a night out, dinner and drinks or just a day with the girls. The looks were all styled by Katie (owner of Madison Ave). Outfits ranged from $2o tops to $480 Herve Leger dresses. All outfits were accessorized with shoes from Madison Ave’s vast designer shoe collection and we brought all of our favorite bags.


Style in 2017 is all about how you wear it and not about who you wear. Mixing high and low prices and pieces is now more socially acceptable than ever before. What we love most about fashion and trends in 2017 is that you can wear a trendy dress that costs no more than $20 and style it with a $3000 Chanel bag. The look just works. In the past wearing a designer bag without a designer #ootd (outfit of the day) to accompany it would have been a fashion faux pas. Now where everything is about being on trend it is more than ok to wear your "investment bag" with your trendy dress from H&M. 


Waverly wearing Jay Godfrey - Kyra wearing a $40 dress with a black Louis Vuitton $1600 - Trisha wearing an Armani Top $80 Tracy Reese Skirt $40 and a $5200 Chanel. 


Style is less conservative nowadays everything we see is about individuality and having fun while expressing your unique personality at the same time. I think we really captured this with Trisha’s outfits. One of my favorite pictures is Trisha stepping off of the bar with $40 shoes a $40 Tracy Reese skirt $80 Armani crop top surrounded by Celine and Chanel bags. Another one of her nighttime looks included a $50 evening dress and a $600 YSL clutch.


We had sooo much fun styling these looks because we were able to get really creative. Most of the outfits really showcased our statement pieces especially our investment bags. All black outfits were accessorized with shoes that had the reddest bottoms. Instead of styling the models before the shoot we packed a rack of outfits for each model and mixed and matched outfits between. 



#giorgioarmani croptop #tracyreese skirt #suedebooties

Screen Shot 2017-07-11 at 3.52.57 PM.png

Christian Louboutin 

All sizes and prices 

$160 #ootd 


$2300 #celinephantom 

#parkerromper paired with a Chanel Tote


#michaelkors dress paired with a #ferragamo 



Vintage ABS dress $68 #celinephantom #saintlaurent


Discovering our favorite earthling

Katie Murphy

WHO: Jen Matos

WHAT: Photographer

WHERE: Our official in-house photographer

WHY:  "Because we slay" - Jen when asked why she works with Madison Ave

Q & A with Jen

Q: How did you come to be a photographer?

A: I’ve always loved taking pictures, there is even a picture of my sister and I when we were younger of me styling, posing, and photographing her. But last summer I really became dedicated when I took my cousin’s senior portraits.

Q: Describe your relationship with Madison Ave.

A: My cousin, Natalia, works for Madison Ave and I am constantly photographing her and posting pictures of her on my personal Instagram. Katie noticed these photos and thought they were amazing so she asked Natalia if I would be willing to take some photos for the store and the Madison Ave Instagram. I willingly said yes and the rest is history…

Q: How would you describe your own fashion style?

A: On a day to day basis I am normally very casual and “boho”. I love a good tie dye shirt and ripped jeans. Katie interjects “But your pictures look like you shoot for Vogue.”

Q: Tell us about your personal “look” that you showcase on your photos on your Instagram.

A: I try to portray “moodiness” and emotions. When I photograph people I try and take them out of their comfort zone because I know a lot of people aren’t always comfortable behind the camera however, I believe that is what creates the best photos. I try to incorporate nature while taking portraits to give them a more natural feel.  



Q: What were some of your favorite looks that you captured during the shoot?

A: I loved Waverly in the Michael Kors denim dress with the Five Worlds chunky sandals and the chestnut Ferragamo handbag, probably because it was closest to my own personal style.

Q: How did you and Katie combine your visions to create the aesthetic for this photo shoot?

A: Well, Katie is a master stylist she really knows what looks good on what model and their personalities and that made it easier to capture the look “suburban city chic” that Katie was aiming for.



Jen's Top Five Favorite Photos that she has taken at and for Madison Ave

City Chic Photoshoot bymadisonaveofmelrose at Restaurant Dante

Katie Murphy

Dante de Magistris is the executive chef and co-owner of Restaurant dante in Cambridge, Massachusetts. Dante was kind enough to let us use his namesake restaurant for our first “off-campus” photo shoot. Located in the Royal Sonesta Hotel, Restaurant dante takes a modern approach to Italian cuisine.

Madison Ave’s favorite part about Restaurant dante is the outside patio. Katie says that the first time she went there this spring she just knew that we had to do a photoshoot there. The views of the Charles River and Boston's skyline are AMAZING . The patio is a fun place to go for after work drinks or to enjoy a meal that you won't forget.

We have never had a bad meal or service at dante. We just celebrated Caroline of Madison Ave's birthday there! Restaurant dante can host many different events outside of dinners including private events for any occasion. 

Boston's beloved star chef Dante de Magistris was not only kind enough to lend us his restaurant but he also took time to talk about our photoshoot. He thought the pictures were captivating and that Jen's (@discoveringearthlings) talent was really showcased. Stay tuned for our follow up shoot featuring his die for. 



Q & A with Dante


Q: Of all of your family’s restaurants what makes Restaurant dante different?

A: It was our first restaurant so we are very proud of it and the success it has brought us. It is also more on the open-ended Italian spectrum so we can pretty much do whatever we want when it comes to forming the menus and dishes. It’s a classic Italian restaurant with a twist when our other restaurants are more traditional.

Q: What can you say about the atmosphere/environment at Restaurant dante?

A: Restaurant dante's environment is fun casual, and relaxing and it happens to have a gorgeous view of the city. "On a nice night it can be both fun and relaxing"

Q: What is your favorite dish to make on the Dante menu?

A: We change the menu very often so it is hard to choose! Making pasta is one of my favorite things to do so I would say any pasta dish would be my favorite to make on the menu.

Q: What are your favorite choices on the menu to drink during the summer?

A: With our outdoor patio Restaurant dante has become an extremely popular place for people to meet up with friends and have drinks. One of my personal favorite drinks during the summer is aperol spritz.

Q: What advice can you give Katie as she enters into her first year of being a business owner?

A: Learn everyday...learn something new everyday and thats it. 

Q: Finally, as everyone knows Madison Ave has taken many trips to Restaurant when will Restaurant dante make a trip to Madison Ave?

A: HAHA on my next day off (guess we will never see him!) .We will bring the whole staff and come return the favor someday he jokes.

Q & A with Katie

Q: What led you to the decision to chose Restaurant dante as the location for Madison Ave’s photo shoot?

A: I wanted to get more pictures with a city background/ view. I had been to Restaurant dante a few times before mostly in the winter and then just recently discovered the outside patio and fell in love. I knew that we could do something amazing with Dante's patio bar and our summer inventory. 

Q: What inspired you to chose the theme for the shoot?

A: A lot of people think that our clothes are consigned and purchased all within Melrose. When in reality a majority of my consignors are located in Boston and live in the city. We are lucky enough to have over 3000 consignors and 5 boutique clients that choose to wok with us.

I wanted to show everyone that Madison Ave's look is nothing "small-town". We are suburban store with outfits and accessories that are City Chic. #wearusanywhere is one of the new hashtags we are focusing for our Madison Ave outfit posts. 

Q: What was your favorite look from the shoot?

A: Oh my god I can't pick one. This photoshoot captioned my vision from start to finish. I was amazed by the pictures, and how well the models did in the 90 degree sun. Almost all of the pictures have a little bit of Boston in the back, and our shots from the patio at restaurant Dante have a different perspective on the skyline that will be hard to recreate. 


Madison Ave’s favorite dishes and drinks at Restaurant dante:

Katie’s favorite dish: The Frittele, it is a Venetian style fried dough with four different dipping sauces

Aperol Spritz 

at Restaurant dante...I wonder if it was Katie's or Dante's ?!

Katie’s favorite drink: Aperol Spritz

Caroline’s favorite dish: The brussel sprouts without the pancetta

Caroline’s favorite drink: The Sangria

Kyra’s favorite dish: The Banga Cauda Shrimp with garlic, capers, and lemon

Kyra’s favorite drink: The chai tea

JaNiece’s favorite dish: Dante’s steak special with the smashed potatoes

JaNiece’s favorite drink: The espresso